FRESH strives to create ‘niche’ focus
for the issue of food safety in India;
the organization will partner with other
NGOs/ independent organizations campaigning
on food safety issues; thereby mobilize
and lead a stronger public voice needed
to influence policy decisions with government.
FRESH aspires to evolve into an umbrella organization with its current activities
emerging as self-sustaining units.
Upscale Food Analysis (Regional Food Research and Analysis Center)
The Organization will upscale food analysis
through sensitizing food safety in the
country and catering to the public need
with a social responsibility.
Integrate Food Safety into Mainstream
Generate ample resources to conduct training
and venture into mainstream education,
to establish ‘Food Safety’ as
an integral part of the curricula aligned
with various disciplines concerning food
Bargain for Legislation on Food
Experience in the industry has made the
organization detail 'implementation of
food safety systems' as an 'urgen' priority.
Internationally, these systems are a must
and even consumers verify 'compliance'.
The organization is stepping slowly but
surely towards making this a 'reality'
in India as well. The organization will
also engage in dialogue with government
bodies to suggest compulsory implementation
of food safety systems for all food sector
Equipped with the industry’s most innovative and highly acclaimed professionals
who command an authority over these systems, FRESH is all set to demonstrate
Conduct Hygiene Audits as a pro-active
Food Safety Measure
A competent audit team has enabled the
organization to explore new forays and
expand markets. Upon request, staff from
FRESH audit hygiene and sanitation at various
food serving establishments and suggest
corrective action. Years ahead, FRESH sees
this service taking shape of a watchdog
for food safety.
Launch Community-focused Food
Garnering public voice to ensure that
'safety of food that one eats becomes a
priority to the consumer' is a commitment
the organization will deliver on. Functioning
strictly as a non-profit, FRESH channelizes
surplus resource towards community projects
that engage in instilling ‘food safety’ as
a culture amongst the native population.
Time is relative; for an organization
driven by sheer passion and commitment
to the cause of food safety, achieving
them is a matter of time.